2011 Winners & Shortlists

VISA ADOPT-A-FAN

BrandVISA
Product/ServiceCREDIT CARDS
EntrantTBWA\RAAD Dubai, UNITED ARAB EMIRATES
CategoryInteractive Tools & Applications, including mobile advertising
Entrant Company:TBWA\RAAD Dubai, UNITED ARAB EMIRATES
Advertising/Web Design Agency:TBWA\RAAD Dubai, UNITED ARAB EMIRATES
2nd Advertising/Web Design Agency:CLIQUE MEDIA Dubai, UNITED ARAB EMIRATES

Brief Explanation

Visa was an official sponsor of the 2010 FIFA World Cup. Unfortunately, no Middle Eastern team qualified. So, in an effort to keep momentum going throughout the MENA region, the 'Visa adopt-a-fan' Facebook application was created, where 'fan orphans' could be adopted by qualifying World Cup teams. Within the application, fans learned what it meant to be a fan of each country, then received adoption papers, a new fan name, and a colorful flag overlay to display on their Facebook profile. Many fans used the application multiple times, changing allegiances and profile pictures before each World Cup game.

Credits

Name Company Role
Karen Walker TBWA\RAAD Associate Creative Director
Danilo Villanueva TBWA\RAAD Senior Art Director
Malek Atassi TBWA\RAAD Group Creative Director
Donna Whiteford TBWA\RAAD Senior Account Manager
David Finley TBWA\RAAD Group Account Director
Milos Illic TBWA\RAAD Executive Creative Director
Sagar Shetty Clique Media Digital Manager
Janelle Erickson TBWA\RAAD Copywriter
Eyan Lomuntad TBWA\RAAD Designer
Meghan Cabral TBWA\RAAD Senior Designer
Pam Prior TBWA\RAAD Producer