2011 Winners & Shortlists

SAND ART

BrandLAND ROVER
Product/ServiceLAND ROVER
EntrantY&R DUBAI, UNITED ARAB EMIRATES
CategoryViral and Email Marketing
Entrant Company:Y&R DUBAI, UNITED ARAB EMIRATES
Advertising/Web Design Agency:Y&R DUBAI, UNITED ARAB EMIRATES

Brief Explanation

A regular 'sand art' video goes from artsy to macho mayhem as the artist starts using bits of twigs, leaves, mud, gravel, snow and water to create the perfect canvas to demonstrate the Land Rover's legendary capability.

Credits

Name Company Role
Shahir Zag Y&R Dubai Chief Creative Officer / Creative Director
Wilbur D'Costa Y&R Dubai Creative Director
Amin Soltani Y&R Dubai Agency Producer
Nadine Ghossoub Y&R Dubai Planner