| Brand | SFBT |
| Product/Service | BOGA LIM |
| Entrant | MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA |
| Category | Integrated Campaign led by Interactive |
| Entrant Company: | MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA |
| Advertising/Web Design Agency: | MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA |
| 2nd Advertising/Web Design Agency: | eKAY CONSULTING Tunis, TUNISIA |
Brief Explanation
“7allam3ak” is Boga Lim's brand line. It means 'lucky guy' as in the 'one who drinks Boga' and was used to promote the coolness benefit.
This year, we took 7allam3ak to the next level and focussed on luck, a relevant benefit in a country where most young people have lost faith.
The idea: 7alla3ak.com, a microsite which identifies your Facebook profile. Every 15 minutes, a draw is made and if it matches your number of friends, you win 100 dinars. To generate traffic on the website, we used viral, web banners and radio.
Credits
| Nicolas Courant |
Memac Ogilvy Label Tunisia |
Creative Director |
| Gerald Heraud |
|
Associate Creative Director |
| Yassine Boughaba/ Yosri Mimouna |
Memac Ogilvy Label Tunisia |
Art Directors |
| Guillaume Clarke |
Memac Ogilvy Label Tunisia |
Copywriters |
| Mehdi Lamloum |
Memac Ogilvy Label Tunisia |
Digital Planner |
| Cherifa Ben Slamia |
Memac Ogilvy Label Tunisia |
Business Director |
| Sonia Barbaria |
Memac Ogilvy Label Tunisia |
Account Director |
| Yosr Najaar |
Memac Ogilvy Label Tunisia |
Account Executive |
| Aziz M'Bazaia |
Memac Ogilvy Label Tunisia |
TV Producer |
| Lassaad Mzah |
SFBT |
Marketing & Sales Manager |
| Hajer Bejaoui |
SFBT |
Group Manager |
| Asma Naccache |
SFBT |
Product Manager |
| Nejib Belkadhi |
Propaganda |
Director |
| Imed Marzouk |
Propaganda |
Producer |
| Kais Ezzine |
eKay Consulting |
Web Developer |