| Brand | SFBT |
| Product/Service | BOGA LIM |
| Entrant | MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA |
| Category | Viral and Email Marketing |
| Entrant Company: | MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA |
| Advertising/Web Design Agency: | MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA |
| 2nd Advertising/Web Design Agency: | eKAY CONSULTING Tunis, TUNISIA |
Brief Explanation
7alla3ak.com is a microsite which identifies your Facebook profile. Every 15 minutes, a draw is made. If the drawn number matches your number of friends, you win 100 dinars. To participate, just connect. You can be rewarded without having to make any effort.
To generate trafic, we posted a fake newsreport telling the story of Mongi Hattab, a low class hammam employee who became stupidly rich just by measuring the sea temperature for a Japanese company. And we tried to craft it as badly as the Tunisian National Television does!
Credits
| Nicolas Courant |
Memac Ogilvy Label Tunisia |
Creative Director |
| Gerald Heraud |
|
Associate Creative Director |
| Yassine Boughaba/ Yosri Mimouna |
Memac Ogilvy Label Tunisia |
Art Directors |
| Guillaume Clarke |
Memac Ogilvy Label Tunisia |
Copywriters |
| Mehdi Lamloum |
Memac Ogilvy Label Tunisia |
Digital Planner |
| Cherifa Ben Slamia |
Memac Ogilvy Label Tunisia |
Business Director |
| Sonia Barbaria |
Memac Ogilvy Label Tunisia |
Account Director |
| Yosr Najaar |
Memac Ogilvy Label Tunisia |
Account Executive |
| Aziz M'Bazaia |
Memac Ogilvy Label Tunisia |
TV Producer |
| Lassaad Mzah |
SFBT |
Marketing and Sales Manager |
| Hajer Bejaoui |
SFBT |
Group Manager |
| Asma Naccache |
SFBT |
Product Manager |
| Nejib Belkadhi |
Propaganda |
Director |
| Imed Marzouk |
Propaganda |
Producer |
| Kais Ezzine |
eKay Consulting |
Web Developer |