| Brand | UNITED HOPE |
| Product/Service | DOMESTIC VIOLENCE AWARENESS |
| Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
| Category | Online Advertising |
| Entrant Company: | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
Brief Explanation
United Hope is a non-profit organisation assisting victims of human rights violations in the UAE. In order to revoke people’s apathy towards domestic abuse and garner support for United Hope to continue their crusade, an interactive banner was created.
This banner depicted a common story of domestic abuse. The very nature of these banners empowered the viewer to weaken the offender and physically stop the abuse, thereby bringing instant relief to the victim.
A simple demonstration of the power vested in each of us to stop domestic violence.
Credits
| Preethi Mariappan |
TBWA\RAAD |
Head of Digital |
| Saadi Alkouatli |
TBWA\RAAD |
Senior Creative Director |
| Makarand Patil |
TBWA\RAAD |
Creative Director |
| Kartik Aiyar |
TBWA\RAAD |
Creative Director |
| Makarand Patil |
TBWA\RAAD |
Art Director |
| Raj Gupta |
TBWA\RAAD |
Art Director |
| Sarabjeet Singh |
TBWA\RAAD |
Programmer |
| Tejal Patni |
|
Director/DOP |
| Sameer Kulavoor |
|
Illustrator |