| Brand | NISSAN MIDDLE EAST |
| Product/Service | NISSAN PATROL |
| Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
| Category | Online Advertising |
| Entrant Company: | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
Brief Explanation
If the 2011 Nissan Patrol is about to strike an obstacle in front and the driver does not react – Distance Control Assist automatically applies the brakes. So to show people that on the road anything could come up, we used clever interaction to give them an unexpected surprise.
Credits
| Preethi Mariappan |
TBWA\RAAD |
Head of Digital |
| Rafael Guida |
TBWA\RAAD |
Senior Interactive Art Director |
| Melanie Clancy |
TBWA\RAAD |
Senior Interactive Copywriter |
| Balazs Szabo |
TBWA\RAAD |
Graphics & Motion Designer |
| Sarabjeet Singh |
TBWA\RAAD |
Senior Flash Developer |
| Bassam Ayass |
TBWA\RAAD |
Senior Account Director |
| Diana Georges |
TBWA\RAAD |
Senior Account Executive |