| Brand | HENKEL |
| Product/Service | COMBAT ROACH BAIT |
| Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
| Category | Online Advertising |
| Entrant Company: | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
Brief Explanation
Most people who spot a roach in their home, have no idea that for every one, there are 200 others they don't see.
Combat (Bait) with its unique mechanism kills at the source - meaning even the roaches you never knew existed.
But rather than telling people about this important benefit – we simply demonstrated the power of the product's 'viral' nature, with a single click.
Credits
| Preethi Mariappan |
TBWA\RAAD |
Head of Digital |
| Rafael Guida |
TBWA\RAAD |
Senior Interactive Art Director |
| Melanie Clancy |
TBWA\RAAD |
Senior Interactive Copywriter |
| Balazs Szabo |
TBWA\RAAD |
Graphics & Motion Designer |
| Sarabjeet Singh |
TBWA\RAAD |
Senior Flash Developer |
| Vikas Kohli |
TBWA\RAAD |
Digital Group Account Director |
| Amira Ibrahim |
TBWA\RAAD |
Senior Account Manager |