| Brand | ANAYOU |
| Product/Service | MOBILE BACK-UP |
| Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
| Category | Online Advertising |
| Entrant Company: | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
Brief Explanation
We were tasked to promote the mobile backup service for Anayou a digital services company. Instead of talking about losing 'data' and 'contacts' we decided to talk about what losing your mobile would really mean to most people. No one wants to lose memories, friends or their favorite playlist.
The banner plays up this human sense of loss and uses a rewind feature to show how Anayou can help save what matters most even when you lose your phone.
The banner succeeded in driving registrations for the service and saw a high CTR of 1.65%
Credits
| Preethi Mariappan |
TBWA\RAAD |
Head of Digital |
| Rafael Guida |
TBWA\RAAD |
Senior Interactive Art Director |
| Melanie Clancy |
TBWA\RAAD |
Senior Interactive Copywriter |
| Balazs Szabo |
TBWA\RAAD |
Graphics & Motion Designer |
| Sarabjeet Singh |
TBWA\RAAD |
Senior Flash Developer |
| Dounia Baha |
TBWA\RAAD |
Senior Project Manager |