| Brand | NISSAN MIDDLE EAST |
| Product/Service | NISSAN SUV |
| Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
| Category | Consumer Products |
| Entrant Company: | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
Brief Explanation
In the Middle East, offroading is an all-consuming passion. However, there are few online experiences that reflect the real spirit of offroading.
So to launch Nissan’s SUV family, we took the challenge of offroading online, showing how Nissan SUVs can take on any terrain.
Create Your Terrain uses webcam detection to let viewers create virtual terrains, and challenge a Nissan to conquer it.
The results speak for themselves. Since launch, thousands of users created terrains covering over 80,000 sq/km. But most importantly, we connected offroaders with a road they hadn’t travelled before: their own offroad, that’s online!
Credits
| Preethi Mariappan |
TBWA\RAAD |
Head of Digital |
| Rafael Guida |
TBWA\RAAD |
Senior Interactive Art Director |
| Melanie Clancy |
TBWA\RAAD |
Senior Interactive Copywriter |
| Mohammed Shehebar |
TBWA\RAAD |
Arabic Copywriter |
| Balazs Szabo |
TBWA\RAAD |
Graphics & Motion Designer |
| Sarabjeet Singh |
TBWA\RAAD |
Senior Flash Developer |
| Jerome Conde |
TBWA\RAAD |
Senior UI Developer |
| Navin Chauhan |
TBWA\RAAD |
Technical Lead |
| Hanin AbuSamra |
TBWA\RAAD |
Digital Project Manager |
| Bassam Ayass |
TBWA\RAAD |
Senior Account Director |
| Diana Georges |
TBWA\RAAD |
Senior Account Executive |
| Essa Sheikh |
MONTAGE |
General Manager |
| Charles El Soueidi |
MONTAGE |
Music Composer |