| Brand | ARAB BUSINESS MACHINE |
| Product/Service | iPOD TOUCH |
| Entrant | LOWE MENA Dubai, UNITED ARAB EMIRATES |
| Category | Viral and Email Marketing |
| Entrant Company: | LOWE MENA Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | LOWE MENA Dubai, UNITED ARAB EMIRATES |
Brief Explanation
An online & mobile campaign that used football freestylers to harness the power of digital communication to increase sales of Apple’s iPod Touch without the budget of a traditional ATL campaign.
100,000 SMS with video links were sent to football fans with mobile smart phones during the World Cup games (a first for the region using video link).
Results:
Total click on links: 32,212
Total downloads to handsets: 20,759
Total streams to iPod: 200
Average click thru: 8%
Doubled the amount of Facebook
fans, from 611 to 1,077, plus apple sold out of iPods during the promotional period.
Credits
| Mark Lewis |
LOWE MENA |
Creative Director |
| Bianca Bernstein |
LOWE MENA |
Copywriter |
| Simon Reid |
LOWE MENA |
Art Director |
| Maysoun Hanna |
LOWE MENA |
Account Supervisor |
| Roland Charbel / Nawar Al Hasan |
LOWE MENA |
Account Manager |
| Tim Baker |
Hug |
Managing Director |
| Mark Hammersley |
Hug |
Head of Mobile |
| Audrey Soler |
Hug |
Head of Online |