2011 Winners & Shortlists

FLEUR CHÉRIE

BrandL'OCCITANE
Product/ServiceFLEUR CHÉRIE PERFUME
EntrantMPG MIDDLE EAST Dubai, UNITED ARAB EMIRATES
CategoryIntegrated Campaign led by Interactive
Entrant Company:MPG MIDDLE EAST Dubai, UNITED ARAB EMIRATES
Advertising/Web Design Agency:MPG MIDDLE EAST Dubai, UNITED ARAB EMIRATES

Brief Explanation

Launch FLEUR CHÉRIE product line within a very competitive fragrant & beauty marketplace and create brand awareness for L’Occitane across the Middle East region. Build out with both quantity and quality of the social media community and establish database for further engagement.

Credits

Name Company Role
Joe Hanoun MPG Middle East Digital Planning Director
Cortlan Mcmanus MPG Middle East Account Director
Asim Janjua MPG Middle East Interactive Senior Art Director
Anas Diab MPG Middle East Digital Media Manager
Nick Whetham MPG Middle East Digital Strategy Director
Katerina Hubova MPG Middle East Account Manager