| Brand | BATELCO |
| Product/Service | RAMADAN PROMO |
| Entrant | FP7/BAH Manama, BAHRAIN |
| Category | Integrated Campaign led by Interactive |
| Entrant Company: | FP7/BAH Manama, BAHRAIN |
| Advertising/Web Design Agency: | FP7/BAH Manama, BAHRAIN |
Brief Explanation
Batelco wanted to not just wish people a Happy Ramadan, but to give them one.
We thought what if Batelco users did one Good Deed everyday, which spread worldwide. That was the Good Call initiative’s principle - Starting a movement with one good call a day.
We created an iphone & Android application with Facebook, Twitter, Email & SMS integration. Generating a new Good Call everyday, the application was empowered with Good Call Suggestions, an interactive Forum, live counter and a Leaderboard with Statistics creating a ripple effect. Over 8,733,512 Good Calls were made with over 300,000 application downloads.
Credits
| Fadi Yaish |
FP7/BAH |
Creative Director |
| Fadi Yaish |
FP7/BAH |
Art Director |
| Yahya Ismail |
FP7/BAH |
Art DIrector |
| Steve De Lange |
FP7/BAH |
Copywriter |
|
Omnitoons, Singapore |
Mobile App Developer |
| Fadi Yaish |
FP7/BAH |
Interface Designer |
| Mar Wai May |
FP7/BAH |
Agency Integrated Producer |
| Muhammad Mustafa |
FP7/BAH |
Illustrator |
| Ali Al Riffai |
FP7/BAH |
Photographer |