2011 Winners & Shortlists

GOOD CALL

BrandBATELCO
Product/ServiceRAMADAN PROMO
EntrantFP7/BAH Manama, BAHRAIN
CategoryFundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness
Entrant Company:FP7/BAH Manama, BAHRAIN
Advertising/Web Design Agency:FP7/BAH Manama, BAHRAIN

Brief Explanation

Batelco wanted to not just wish people a Happy Ramadan, but to give them one. We thought what if Batelco users did one Good Deed everyday, which spread worldwide. That was the Good Call initiative’s principle - Starting a movement with one good call a day. We created an iphone & Android application with Facebook,Twitter,Email & SMS integration. The application was empowered with a daily Good Call,Good Call Suggestions,an interactive Forum,live counter & Leaderboard with Statistics creating a ripple effect. Over 8,733,512 Good Calls were made. Extending the campaign's effect, Batelco gave back to society via charity.

Credits

Name Company Role
Fadi Yaish FP7/BAH Creative Director
Fadi Yaish FP7/BAH Art Director
Yahya Ismail FP7/BAH Art Director
Steve De Lange FP7/BAH Copywriter
Omnitoons, Singapore Mobile App Developer
Fadi Yaish FP7/BAH Interface Designer
Muhammad Mustafa FP7/BAH Illustrator
Mar Wai May FP7/BAH Agency Integrated Producer
Ali Al Riffai Photographer