2011 Winners & Shortlists

The Brief

Sony Cyber-Shot T, W & H series come today with a new feature that allows managing panoramic images just by sliding the camera while taking a picture. In order to increase their Cyber-Shot T, W & H series sales, Sony wants to launch a campaign for the awareness of the sweep Panorama function among their target audience.

Creative Execution

In order to raise-up interest into the Sweep Panorama device and considering we advertise for Saudis to enter a contest for winning a trip to Europe, we decided to launch a campaign with a panoramic picture along with a specific Direct Mailer, showing wind mills in Holland wearing a gigantic blades, only the New Sony Sweep panorama device can manage.

Describe the creative solution to the brief/objective.

In a field where innovation is a must, Sony has to show its ability to come up with surprising cutting edge technology.

Results

The Result was outstanding with lots of photos which were submitted on their website creating awareness of this special feature.