2011 Winners & Shortlists

The Brief

The idea of this campaign was to introduce Red Logistics, who they are,what they do & to increase awareness on the easy & secure mechanism they provide Insight:Moving furniture is a stressful idea by itself. People have a lot of worries during this process. So we needed to show how we can make it an easy process with Red Logistics. We’ve targeted potential consumers of various sectors of the community in their offices and compounds where they live. The client liked the idea as it explains their product in a simple yet a creative way.

Creative Execution

What was great about this campaign is that we've created a similar box to what the real relocation box looks like. When it was sent to our target audience it had a great impact due to its simplicity and creativity. It linked with the brand carrying the same packaging and mechanism as the big shipping box. he most. But what mattered the most was that people knew how Relocation can be easy with Red Logistics, as simple as this box .

Describe the creative solution to the brief/objective.

Brief: Red Logistics is a relocation company. The idea of this campaign was to introduce Red Logistics, who they are and what they do & to increase awareness on the easy & secure mechanism of Red Logistics. Solution: We’ve created a sample box which represents Red Logistics’ concept of packing & moving entities in an easy & secure way.. The box looks exactly the same as the real shipping box. When opened it becomes stretched in a landscape position, where they can see a top view of the entity being furnished after the unpacking stage.

Results

Results: The campaign took place in the beginning of the last quarter of 2010 and the impact made was quick! Red Logistics received a lot of calls and the demand of the shipping services increased by 40% in the last quarter of 2010 and the beginning of 2011.