2011 Winners & Shortlists

The Brief

The objective was to create a simple, creative solution that allowed our CEO to stand out at the annual World Economic Forum, an event attended by thousands of business leaders, selected intellectuals and journalists from around the world. The target audience was drawn from new customers, targeting people not familiar with the company. The strategy of the campaign was to highlight our solution-oriented approach, and to make a lasting impression in the minds of potential clients at an event where hundreds of business cards exchange hands

Creative Execution

The creative execution built on a number of principles important to ilevel: solution-oriented approach, creativity, and so on. It allowed us to customize an existing card, adding to it a creative and personalized layer. The sleeve was eye-catching and made a good initial impression. The cut-out on the letter ‘i’ was used to write a message that was personal, short yet strong, and acted as an effective reminder of who the card holder was and where the card was received. This solution showcased the company as one that can customize any brand identity within allowed perimeters using simple, affordable techniques.

Describe the creative solution to the brief/objective.

Our idea was to create a simple sleeve to hold the business card. This sleeve was designed with a cutout emphasizing only the letter ‘i’ in ilevel, allowing us to add a personal message communicated in the first person, making it an effective method of differentiating the brand from amongst others at the event. This solution was developed based on the insight that at this event people get hundreds of business cards, which makes it difficult to associate the card to the person following the event.

Results

Within a week following the event, we experienced an increase in calls from potential clients and we received quite a lot of inquiries related to the card and ultimately about what we do. We also had some inquiries regarding implementing the same technique on the business cards of other companies