THE AD THAT CHARGES YOUR PHONE
| Brand | LG ELECTRONICS |
| Product/Service | GD510 MOBILE PHONE |
| Entrant | Y&R DUBAI, UNITED ARAB EMIRATES |
| Category | Alternative Media |
| Entrant Company: | Y&R DUBAI, UNITED ARAB EMIRATES |
| DM/Advertising Agency: | Y&R DUBAI, UNITED ARAB EMIRATES |
The Brief
To promote the GD510, LG's solar powered mobile phone.
Creative Execution
The ad proved that the free and clean energy of the sun is a viable and reliable alternative to conventional electricity. And more importantly, it gave all mobile phone users a first-hand experience of owning a solar powered phone like the GD510.
Describe the creative solution to the brief/objective.
We created a special transit ad, with eight charging pods for eight different mobile phone brands, that is powered by a solar panel.
Results
In the first week alone, more than 1,500 phone users came to recharge their phones. It was a huge success that the client has decided to invest in over 100 transit ads around the country.
Credits
| Shahir Zag |
Y&R Dubai |
Chief Creative Officer |
| Shahir Zag |
Y&R Dubai |
Creative Director |
| Kalpesh Patankar |
Y&R Dubai |
Creative Director |
| Kalpesh Patankar |
Y&R Dubai |
Art Director |
| Shahir Zag |
Y&R Dubai |
Art Director |
| Shahir Zag |
Y&R Dubai |
Copywriter |
| Kalpesh Patankar |
Y&R Dubai |
Copywriter |
| Amin Soltani |
Y&R Dubai |
Agency Producer |
| Uday Desai |
Y&R Dubai |
Account Director |
| George Ninan |
Y&R Dubai |
Account Manager |
| Nadine Ghossoub |
Y&R Dubai |
Planner |
| Rohit Arora |
Y&R Dubai |
Planner |
| Sukhpreet Singh |
LG Electronics |
Marketing Manager - GSM Category |