2011 Winners & Shortlists

PERSONALISED CARDS

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BrandATUL PANASE
Product/ServiceSTORYBOARD ARTIST
EntrantY&R DUBAI, UNITED ARAB EMIRATES
CategoryCompany Literature
Entrant Company:Y&R DUBAI, UNITED ARAB EMIRATES
DM/Advertising Agency:Y&R DUBAI, UNITED ARAB EMIRATES

The Brief

To create a visiting card that illustrated the storyboard artist's talent and speed.

Creative Execution

Atul's never been busier, creating storyboards for numerous agencies in Dubai.

Describe the creative solution to the brief/objective.

'The one minute sketch'. It was an innovative way for Atul Panase to get acquainted with prospective clients and leave them with a memorable feel for his craft. In one minute Atul drew a client's caricature and added his business details, on a blank business card. Showing them what he was capable of in an engaging manner, while creating hundreds of unique cards.

Results

Atul's never been busier, creating storyboards for numerous agencies in Dubai.

Credits

Name Company Role
Shahir Zag Y&R Dubai Chief Creative Officer
Shahir Zag Y&R Dubai Creative Director
Husen Baba Y&R Dubai Creative Director / Art Director
Husen Baba Y&R Dubai Copywriter / Designer
Atul Panase Atul Panase Illustrator
Kandarp Baxi Y&R Dubai Account Director