2011 Winners & Shortlists

The Brief

To celebrate the 40th anniversary of the Sultan of Oman’s ascension to the throne, the Royal Opera House Muscat held a Pre-Launch season, featuring operas, dancers and orchestras from around the world. Our challenge was to ensure Oman’s influential cultural elite embraced the ROHM, bought tickets to the shows, and also became our brand advocates.

Creative Execution

We saw this as an opportunity to start a brand conversation with our audience, so as a tactical piece of DM we developed a coffee table book to commemorate the Pre-Launch Season. Obviously production values needed to be extremely high, so we set about creating a beautifully bound, hard cover, delicately designed, painstakingly written, 110-page dual-language book.

Describe the creative solution to the brief/objective.

Over 800 have been printed and delivered to hand-selected members of Oman’s upper classes.

Results

The majority of performances during the Pre-Launch Season were completely sold out.