2011 Winners & Shortlists

The Brief

The Brief Produce a DM piece for our media partners promoting ‘Wild Russia’ on National Geographic Abu Dhabi. The Challenge Create awareness for the programme that will help generate sales and advertising.

Creative Execution

The strength of the DM plus the campaign is for the media partner to experience the variety of the food chain in the wild life of Russia through the concept of the Matryoshka dolls

Describe the creative solution to the brief/objective.

The Idea: We took the concept of the Matryoshka Dolls, symbolic with Russia, and brought it to life under the title ‘Get Inside Wild Russia’ to showcase the variety of wildlife across four documented regions. From a creative standpoint, the link between Russia and its different food chains is both fresh and original, which is why they merge perfectly with the concept of the Matryoshka Dolls. The concept also delivers on the brand’s ethos of education and engagement, with receivers of the DM discovering information about the programme in an intriguing and interactive manner.

Results

Were not communicated by the client