Brand | BATELCO |
Product/Service | CSR |
Entrant | FP7/BAH Manama, BAHRAIN |
Category | Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness |
Entrant Company: | FP7/BAH Manama, BAHRAIN |
DM/Advertising Agency: | FP7/BAH Manama, BAHRAIN |
The Brief
Batelco, Bahrain’s leading Telecommunications Company, wanted to design a notepad for internal use.
The problem was that environmental concern is not one of the highest priorities to the Bahraini community. With restricted land, Bahrain’s landfills need to be carefully controlled. Yet, of Bahrain’s daily waste 800 tonnes is comprised of recyclable paper. However chemicals used for recycling are not entirely environmentally friendly. Batelco’s 1600 employees in Bahrain use 16 million sheets of paper per year themselves.
The challenge was to produce notepads for Batelco without adding to the problem.
Creative Execution
The environment communication messages were unusually, in a humourous light hearted vein and then drove the message at the end. Only when people would be interested would they first take notice and then action.
By using every sheet of paper twice which would otherwise be used only once, our mailers directly influenced paper consumption and created awareness in Bahrain and the region.
Describe the creative solution to the brief/objective.
We collected used sheets of paper in boxes placed around the Batelco office. The sheets were then flipped around, cut and turned into notepads to write on the blank sides.
The rest of the paper was stacked, wrapped into reams and used for printing again on the blank sides. The notepads and the reams were mailed to Batelco employees around the network.
Our notepad covers were 8 Different environment communication messages creating public awareness, which covered topics such as the conservation of electricity, oxygen, water and more.
Results
We cut paper consumption of Batelco offices around the network by 50%. What began as a notepad inspired 15 local companies and Batelco’s regional network to adopt the initiative and they together will save104 tonnes of paper or nearly 2200 trees. It spread environmental awarenesss in Bahrain and grew into a regional movement.
Credits
Fadi Yaish |
FP7/BAH |
Creative Director |
Fadi Yaish |
FP7/BAH |
Art Director |
Lara Hamman |
FP7/BAH |
Art Director |
Lara Hamman |
FP7/BAH |
Copywriter |
Steve De Lange |
FP7/BAH |
Copywriter |
Ryan Atkinson |
FP7/BAH |
Copywriter |
Lara Hamman |
FP7/BAH |
Graphic Designer |