ALL-YOU-CAN-EAT MENU CARD
Brand | SUGAR DADDY |
Product/Service | BAKERY |
Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Category | Company Literature |
Entrant Company: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
DM/Advertising Agency: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
The Brief
Choose as many cupcakes as you want from the menu for just 10 Jordanian Dinars
Creative Execution
Whenever you taste a sugar daddy cupcake all you want is all you can eat session
Describe the creative solution to the brief/objective.
Bite into everything on the menu including the menu card itself.
A chocolate menu card was placed on every table and it sweetly conveyed the core message.
We printed on edible sugar paper using edible ink.
We then used ‘sweet cooking adhesive’ to stick the menu on to a milk chocolate bar.
Results
Most visitors were smitten by the chocolate menu card and usually came back with friends and family. Cup cakes from the menu card became the highest selling product for Sugar Daddy’s
Credits
Malek Ghorayeb |
Leo Burnett Dubai |
Regional Executive Creative Director |
Yayati Godbole |
Leo Burnett Dubai |
Creative Director |
Kapil Bhimekar |
Leo Burnett Dubai |
Art Director |
Jaison Ben |
Leo Burnett Dubai |
Copywriter |
Ronald Zouien |
Leo Burnett Dubai |
Communications Manager |