| Brand | GENERAL MOTORS |
| Product/Service | CADILLAC |
| Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Category | Premiums & Giveaways |
| Entrant Company: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| DM/Advertising Agency: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
The Brief
Re-launching the 2011 Cadillac SRX with a really quiet interior came in the shape of a CD
Creative Execution
Try the new Cadillac, experience the silence and you'll ask for the CD
Describe the creative solution to the brief/objective.
We handed out a compilation of all the sounds of the city you’d usually hear in Dubai, unless you drive an SRX. In doing so, we reminded SRX drivers what they’re “missing”, and other drivers the sounds that they’re not. All inspired the by car’s library-quiet interior.
Results
Not communicated by the client but the CD are out of stock
Credits
| Malek Ghorayeb |
Leo Burnett Dubai |
Regional Executive Creative Director |
| Sunny Deo |
Leo Burnett Dubai |
Senior Copyriter |
| Simon Raffaghello |
Leo Burnett Dubai |
Senior Copywriter |
| Gabriel Noronha |
Leo Burnett Dubai |
Art Director |
| Dimitri Papadimitriou |
Leo Burnett Dubai |
Communications Manager |
| Nicolas Chidiac |
Leo Burnett Dubai |
Planner |