| Brand | SCIB |
| Product/Service | PAINTS |
| Entrant | LEO BURNETT CAIRO, EGYPT |
| Category | Film - Art Direction |
| Entrant Company: | LEO BURNETT CAIRO, EGYPT |
| Advertising Agency: | LEO BURNETT CAIRO, EGYPT |
| Production Company: | LIGHTHOUSE FILMS Cairo, EGYPT |
| 2nd Production Company: | NOT TO SCALE London, UNITED KINGDOM |
Brief Explanation
Paint is a very low involvement category that lacks any kind of emotion. We wanted to make Scib the first human paints' brand that can create the bond between the paint, the people, and their walls.
Credits
| Mohamed Hamdalla |
Executive Creative Director |
| Hesham Ellabban |
Creative Director |
| Hesham Ellabban/Mohamed Kamal |
Copywriter |
| Mohamad Moftah |
Art Director |
| Haitham Nassar |
Account Supervisor |
| Fadi Fahim |
Producer |
| Ubik |
Director |