2011 Winners & Shortlists

LITTLE PEOPLE

BrandSTC
Product/ServiceBROADBAND LITE
EntrantLEO BURNETT Riyadh, SAUDI ARABIA
CategoryFilm - Computer Graphics/Special Effects
Entrant Company:LEO BURNETT Riyadh, SAUDI ARABIA
Advertising Agency:LEO BURNETT Riyadh, SAUDI ARABIA
Production Company:VIP FILMS Beirut, LEBANON

Brief Explanation

We wanted to show that Broadband Lite from STC (Saudi Telecom) was easy to install and receive support. Our brief required to show all the different services that a customer gets once they apply for Broadband Lite. We personified all the services and the help a customer receives with 'little people helpers'.

Credits

Name Role
Bechara Mouzannar Chief Creative Officer
Mehdi El Alj Executive Creative Director
Faraz Khan Copywriter
Feras Shoujah Art Director
Sami Saleh Account Supervisor
Rafic Tamba Producer
Eric Coigmou Director
VIP Films / DelaPost Paris Post Production
Amer Massimi Account Manager
Leo Burnett EditingCompany