2011 Winners & Shortlists

TALENT FOR CUTTING

Silver
BrandSAE INSTITUTE DUBAI
Product/ServiceUNIVERSITY FOR NEW MEDIA
EntrantTBWA\RAAD Dubai, UNITED ARAB EMIRATES
CategoryFilm - Best Use of Music
Entrant Company:TBWA\RAAD Dubai, UNITED ARAB EMIRATES
Advertising Agency:TBWA\RAAD Dubai, UNITED ARAB EMIRATES
Production Company:SAE INSTITUTE DUBAI Dubai, UNITED ARAB EMIRATES
2nd Production Company:FILMWORKS Dubai, UNITED ARAB EMIRATES

Brief Explanation

A benign looking character wakes up abruptly in the middle of the night. He lifts his pillow to reveal a rusty old meat cleaver. He picks up the cleaver and off he goes to pursue his mildly disturbing and mysterious mission. His destination looks like a butcher shop, with one difference – there are different sized, old monitors piled on top of each other right in front of him. He starts cutting obsessively. Finally revealing that he’s been cutting is a 35mm film stock all along. He puts the cut pieces together. His edit is ready for viewing.

Credits

Name Role
Milos Ilic Executive Creative Director
Stefan Ranjelovic/Milos Ilic/Deger Ozkan Cotelioglu/Breda Plavec Copywriter
Milos Ilic Art Director
Rouba Asmar Agency Producer
Ismail Al-Ghussein Account Supervisor
Predrag Toncev Advertiser's Supervisor
Tim Smythe/Vesna Boskovic Producer
Stefan Randjelovic/Milos Ilic Director
Stefan Randjelovic Editor
Salar Ansar/Zaher Akahchly Sound Design/Arrangement
Stefan Randjelovic Post Production
Stefan Randjelovic Animation
Sasha Bajac/Richard Latham Cameraman
Ghadeer Abeidoh/Sofija Dugic/Milos Ilic Music
Stefan Randjelovic/Milos Ilic Cinematographer
Richard Latham/Goran Jankovic Director Of Photography