2011 Winners & Shortlists

Brief Explanation

A story that romances the simple ingredients used to baker "Sunbites". A light bread snack baked from the goodness of Nature. The art direction of the spot is that of a warm Italian feel. The ingredients used to bake the snack are all parts of a domino effect. A door shuts dropping a cook book that hits a bottle of olive oil that hits some herbs in small containers that hit a bottle of water that spills into the flower on a scale. The string from the scale pulls a jar of olives that opens dropping a few olives. One olive falls on the fan switch and the wind gently pushes a bowl fill of wheat with a napkin sail. It touches the kitchen knife that cuts a rope pulling down a tray with fresh cheese. The weight of the tray finally opens the oven and a young arab woman pulls out the tray revealing the freshly baked snack. She closes the tray and the domino effect continues and opens the window curtains, revealing the pack shot against a sunny background. The line at the end says "Sunbites, Baked from the goodness of nature".