2011 Winners & Shortlists

THE POWER OF EVERYONE

Silver
BrandVODAFONE EGYPT
Product/ServiceTELECOMMUNICATIONS
EntrantJWT CAIRO, EGYPT
CategoryFilm - Cinematography
Entrant Company:JWT CAIRO, EGYPT
Advertising Agency:JWT CAIRO, EGYPT
Production Company:ASAP Cairo, EGYPT

Brief Explanation

Egyptian feel powerless, this was a film to let 80 million Egyptians know they truly have power and launched the power to you platform. All the heroes that we see in the ad are not a cast, but real people portrayed in their real life context. Impressive visuals, awe inspiring copy and touching performances from from real people.

Credits

Name Role
Ramsey Naja Chief Creative Officer
Rich Wakefield Executive Creative Director
Luciana El-Gebely Creative Director
May El-Naggar/Omar Elmoutaz Copywriter
Asmaa Yehia Art Director
Reem Megahed/Khaled Zaki Agency Producer
Mahmoud Hassan Account Supervisor
Amin Elmisry Producer
Rob Sanders Director
Heba Abdelmonsef Account Manager
Hatem Elkashef/Shady Abdellatif Planner
Gyula Pados Cinematographer