2011 Winners & Shortlists

MESAHARATY

BrandVODAFONE EGYPT
Product/ServiceRAMADAN GREETINGS
EntrantJWT CAIRO, EGYPT
CategoryFilm - Art Direction
Entrant Company:JWT CAIRO, EGYPT
Advertising Agency:JWT CAIRO, EGYPT
Production Company:BLUE Cairo, EGYPT

Brief Explanation

To celebrate and greet its costumers in Ramadan, Vodafones uses its well known celebrities, the puppets, in an over the top production. The greeting was done using the old Egyptian Ramadan songs. Real cities were produced in miniature sizes replicating Cairo's streets, buildings, houses and markets to perfection. A magical set that impressed many by its richness in details.

Credits

Name Role
Ramsey Naja Chief Creative Officer
Rich Wakefield Executive Creative Director
Luciana El-Gebely Creative Director
May El-Naggar Copywriter
Hussein Baidun Art Director
Reem Megahed/Khaled Zaki/Hassan Mahfouz Agency Producer
Mahmoud Hassan Account Supervisor
Ramy Rabah Producer
Omar Hilal Director
Heba Abdelmonsef Account Manager
Peter James Director Of Photography