| Brand | NESTLÉ/DOLCE |
| Product/Service | ASSALEYA ICE CREAM |
| Entrant | JWT CAIRO, EGYPT |
| Category | Film - Art Direction |
| Entrant Company: | JWT CAIRO, EGYPT |
| Advertising Agency: | JWT CAIRO, EGYPT |
| Production Company: | PRODUCERS Giza, EGYPT |
Brief Explanation
Dolceeca is known for tailoring ice cream for the Egyptian taste. Assaleya is the Egyptian working class candy. Its combination with ice cream sounds quite random for any Egyptian and based on this insight we created Dolceeca Assaleya ads where random things, representing foreigner and Egyptian culture get combined creating a new ice cream that only Egyptians can relate to.
Credits
| Ramsey Naja |
Chief Creative Officer |
| Rich Wakefield |
Executive Creative Director |
| Luciana El-Gebely |
Creative Director |
| Khaled Zaki |
Agency Producer |
| Mai Azmy |
Account Supervisor |
| Hani Osama |
Producer |
| Ali Ali |
Director |