| Brand | PEPSICO |
| Product/Service | PEPSI |
| Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
| Category | Film - Animation |
| Entrant Company: | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
| Advertising Agency: | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
| Production Company: | PARANOID US Culver City, USA |
Brief Explanation
The main objective behind the launch of “Pepsi Breathtaking” is to portray the shift from Pepsi’s old brand identity to the new one.
To communicate that, we developed stories that revolve around the transformation of the logo from old to new, in a smart and cheeky way that is true to the brand.
Credits
| Fouad Abdel Malak |
Executive Creative Director |
| Micheal Fillon |
Copywriter |
| Marie Claire Maalouf |
Art Director |
| Mayssa Al Azem |
Agency Producer |
| Ibrahim Yacoub |
Account Supervisor |
| Asmaa Quorrich |
Advertiser's Supervisor |
| Seb Caudron |
Director |
| Head Of Post Production: Guillaume Raffi |
Other Credits |