Brand | BANK AUDI |
Product/Service | HOUSING LOAN |
Entrant | LEO BURNETT BEIRUT, LEBANON |
Category | Film - Art Direction |
Entrant Company: | LEO BURNETT BEIRUT, LEBANON |
Advertising Agency: | LEO BURNETT BEIRUT, LEBANON |
Production Company: | CLANDESTINO FILMS Beirut, LEBANON |
Brief Explanation
In Lebanon men are the ones expected to act as handymen in their home. So in this TVC we see a judge listening to a boring case. Something catches his attention. As the prosecutor continues to talk and raises his voice, the judge starts pounding with his mallet.
Everyone in court is surprised as the judge continues pounding.
Right below the mallet, the camera reveals a nail sticking out of the judges’ table as the judge angrily continues trying to hammer it back in the table.
He realizes suddenly what just happens and feels awkward as we sign:
“now all you need is a house to be man of the house”
Housing loan
Bank Audi
Credits
Bechara Mouzannar |
Chief Creative Officer |
Nayla Moubarak |
Creative Director |
Rana Najjar |
Copywriter |
Krystel Hoche - Jessy Stephan |
Art Director |
Peter Mouraccade |
Account Supervisor |
Ramzi Abou Ezzeddine |
Advertiser's Supervisor |
Ray Barakat |
Producer |
Wissam Smayra |
Director |
Apollo Studios |
Music |
Fatima Merhi |
Account Manager |