2011 Winners & Shortlists

COURTROOM

BrandBANK AUDI
Product/ServiceHOUSING LOAN
EntrantLEO BURNETT BEIRUT, LEBANON
CategoryFilm - Art Direction
Entrant Company:LEO BURNETT BEIRUT, LEBANON
Advertising Agency:LEO BURNETT BEIRUT, LEBANON
Production Company:CLANDESTINO FILMS Beirut, LEBANON

Brief Explanation

In Lebanon men are the ones expected to act as handymen in their home. So in this TVC we see a judge listening to a boring case. Something catches his attention. As the prosecutor continues to talk and raises his voice, the judge starts pounding with his mallet. Everyone in court is surprised as the judge continues pounding. Right below the mallet, the camera reveals a nail sticking out of the judges’ table as the judge angrily continues trying to hammer it back in the table. He realizes suddenly what just happens and feels awkward as we sign: “now all you need is a house to be man of the house” Housing loan Bank Audi

Credits

Name Role
Bechara Mouzannar Chief Creative Officer
Nayla Moubarak Creative Director
Rana Najjar Copywriter
Krystel Hoche - Jessy Stephan Art Director
Peter Mouraccade Account Supervisor
Ramzi Abou Ezzeddine Advertiser's Supervisor
Ray Barakat Producer
Wissam Smayra Director
Apollo Studios Music
Fatima Merhi Account Manager