2011 Winners & Shortlists

Brief Explanation

Campaign Sequence: 6/8 (REVEALER) Product/Service: CAR FINANCE The Situation: A banking customer requesting CAR FINANCE service form the banker. The banker changes the car specifications & the finance terms according to his preferences neglecting the customer's needs & demands. The situation shows how time consuming as well the transaction is, that the working day is over without advancing an inch in the transaction. This bank resembles any other bank competing with Barwa Bank. We show how these banks make it so hard and impossible for their customers to get the car finance. The Message "If you think all banks are alike... Think Again". It appears after every situation leading the audience to choose Barwa Bank to avoid old fashioned & boring banking experience with other banks. The strategy: The campaign challenges other banks brand's as the TVC suggests the way they deal with their customers to be Old Fashioned & Boring "Humorously". Film Production Standard: 35mm cinema shooting quality. The Site: The shooting sites have completely been built for this campaign and attention to details was highly taken care of.