| Brand | HARVEST FOODS |
| Product/Service | BAWADI HALVA SPREAD |
| Entrant | ZANAD Cairo, EGYPT |
| Category | Film - Animation |
| Entrant Company: | ZANAD Cairo, EGYPT |
| Advertising Agency: | ELEPHANT Cairo, EGYPT |
| Production Company: | ZANAD Cairo, EGYPT |
Brief Explanation
In Egypt, Halva is immediately associated with prison. It is the most common food for inmates. In movies & tv-series, inmates are always shown eating halva. When you visit a prisoner you usually bring them bread and halva. To say "we ate halva and bread together" is like saying "we spent time together".
Credits
| Ali Ali/Maged Nassar |
Creative Director |
| Ali Ali/Maged Nassar |
Copywriter |
| Tariq Ali |
Art Director |
| Tariq Ali |
Director |
| Tariq Ali |
Sound Design/Arrangement |
| Zanad |
Post Production |
| Shadi Hosni |
Animation |
| Tariq Ali |
Production Designer |
| 3d Supervisor: Mohamed Kamal. Rigging/Fx: Mostafa El Guindy. Modeling: Islam Fou |
Other Credits |