2011 Winners & Shortlists

Brief Explanation

TED conferences are known worldwide as a forum for the Technical, Entertainment and Design industries to share ideas that are worth spreading. The TEDx program encourages local, self-organized events that bring people together and cultivate conversation. The theme of the 2010 Edition of TEDxDubai was Reboot, but what does that mean? In technology, a reboot means fresh start. In life, it gives us the opportunity to embrace failure and begin anew. The carefully selected locations in the opener show the full spectrum of the city – from iconic buildings like the Burj Khalifa, to far-flung, hidden neighborhoods. One by one the lights switch off, and the buildings are plunged into darkness. After the landscape is completely dark, the city begins to re-illuminate with the shape of the TED “X” appearing from within the buildings, restoring power and “rebooting” Dubai.