2011 Winners & Shortlists

TAKE YOUR SENSES ON AN INTENSE EXPERIENCE

BrandFERRERO
Product/ServiceDUPLO
EntrantPUBLICIS GRAPHICS Dubai, UNITED ARAB EMIRATES
CategoryFilm - Art Direction
Entrant Company:PUBLICIS GRAPHICS Dubai, UNITED ARAB EMIRATES
Advertising Agency:PUBLICIS GRAPHICS Dubai, UNITED ARAB EMIRATES
Production Company:FILM SERVICE PRODUCTIONS Prague, CZECH REPUBLIC

Brief Explanation

Take your senses on an intense experience Ferrero Duplo has every ingredient it takes to create one of the most unique multi-sensorial taste experiences. Three whole hazelnuts embraced in lusciously smooth cream and encased in a chocolate-covered shell of crispy wafers. The film idea was to take the viewer through a visually enticing journey where we unravel the delights layer by layer. To this end, we created a surreal world of extreme close-ups and dynamic perspectives that vividly captured the delicious details of Ferrero Duplo. Using ultra slow-motion, we were able to capture consumption moments and sensorial experiences that induce a passion for chocolate.

Credits

Name Role
Hatch Executive Creative Director
Vijay Simon Creative Director
Vijay Simon Copywriter
Andreea Mitituc Agency Producer
Myrna Khoury Account Supervisor
Giovanni Martini Advertiser's Supervisor
Alice Kasparova Producer
Peter Hrdlicka Director
Karel Havlicek Sound Design/Arrangement
Imagin Prague Post Production
Peter Hrdlicka Director Of Photography