Brand | BATELCO |
Product/Service | CINEMA COURTESY |
Entrant | FP7/BAH Manama, BAHRAIN |
Category | Film - Art Direction |
Entrant Company: | FP7/BAH Manama, BAHRAIN |
Advertising Agency: | FP7/BAH Manama, BAHRAIN |
Production Company: | THE WORKS Beirut, LEBANON |
Brief Explanation
Prior to movie screenings, cinemas always request viewers to keep their phones silent during the featured movie. Batelco had been given an opportunity to pitch for this air time against others who had already submitted their spots. The cinema co. had to decide which spot was best for them and accordingly would agree to run it.
This film campaign, 'Talkies' was based around the target audience segments and the types of films viewed in cinema, and was crafted on the insight that when a person talks on the phone, his conversation becomes everyone else's.
'Talkies' won the pitch, and was played in cinemas around Bahrain.
Credits
Fadi Yaish |
Creative Director |
Aunindo Anoop Sen/Steve De Lange/Sameer Gaith/Kongpope Siriwattanagarn |
Copywriter |
Supparat Thepparat |
Art Director |
Hiba Mahmoud |
Producer |
Omar Hilal |
Director |
Peter James |
Director Of Photography |