Bahrain’s leading telecommunications company, Batelco wanted to establish and communicate their new brand positioning of ‘Bringing Ideas to Life’ with a corporate film to create regional and international brand recognition, due to their continuing expansion plans.
We created Batelco INFINITY– A 3 minute 20 second journey through people's ideas, which Batelco would bring to life with their solutions, on Facebook's social media platform.
To bring INFINITY itself to life, we played INFINITY through a Facebook application which was embedded with an interactive layer that enabled viewer webcams. Viewers would see themselves in the film integrated with the core idea. A snapshot would be uploaded on INFINITY Facebook.