| Brand | BATELCO |
| Product/Service | TELECOMMUNICATIONS |
| Entrant | FP7/BAH Manama, BAHRAIN |
| Category | Film - Animation |
| Entrant Company: | FP7/BAH Manama, BAHRAIN |
| Advertising Agency: | FP7/BAH Manama, BAHRAIN |
| Production Company: | CITY FILMS Beirut, LEBANON |
| 2nd Production Company: | SPY FILMS Toronto, CANADA |
Brief Explanation
Bahrain’s leading telecommunications company, Batelco wanted to establish and communicate their new brand positioning of ‘Bringing Ideas to Life’ with a corporate film to create regional and international brand recognition, due to their continuing expansion plans.
We created Batelco INFINITY– A 3 minute 20 second journey through people's ideas, which Batelco would bring to life with their solutions, on Facebook's social media platform.
To bring INFINITY itself to life, we played INFINITY through a Facebook application which was embedded with an interactive layer that enabled viewer webcams. Viewers would see themselves in the film integrated with the core idea. A snapshot would be uploaded on INFINITY Facebook.
Credits
| Fadi Yaish |
Creative Director |
| Aunindo Anoop Sen |
Copywriter |
| Fadi Yaish/Gautam Wadher |
Art Director |
| Mar Way May |
Agency Producer |
| Marc Hadife/Joyce Hadife |
Producer |
| Alex/Steffen |
Director |
| Unexpected/Stuttgart |
Post Production |
| Unexpected/Stuttgart |
Animation |
| Aoc/Paris |
Music |
| Stink Digital (Digital Production) |
Other Credits |