2011 Winners & Shortlists

Brief Explanation

In the 1970s "open space" concept was introduced. We created a retro office with old Apple Macintosh II computers and metal file cabinets because there was something inherently funny about an angry panda appearing in a 1970s open-space office. This film would have been very different had we used a modern-day office for the set. The choice of cast real with minimal makeup made them even more real. Situation: Arab Dairy Panda cheese (prominent dairy products manufacturer) wanted to increase market share/awareness. Insight: Panda gets best quality ingredients to produce cheese, that is why it is irresistible. Idea: Irresistibility = Never Say No To Panda. Solution: The art direction played a major role in adding to the humor, the retro feel created gave it a light hearted twist (as if watching on of the old comedy movies), the retro feel will instantly make the viewer smile just by seeing the old props and wardrobe which are totally out dated.