2011 Winners & Shortlists

The Campaign

Tunisie Telecom has a very old-fashioned image in a very competitive market. The challenge: Our brand has to stand out in a way that shows a fresh and young spirit. The brief: Up to 5 unlimited numbers. Insight: Sometimes making choices is a real dilemma. If you had to choose, which unlimited number would you choose?

Success of the Campaign

In less than 10 days: 40% of sales increases 100,000 vues on Vimeo 10,000 shares on Facebook 'You don't have to choose' became a buzzword.

Describe how the campaign/entry was launched and executed across each channel in the order of implementation.

The idea is to dramatise the hard choices and we used this insight on TV, radio, print and radio. We insist on 'You don't have to choose' and try to show people that we are always in front of difficult choices. 'You don't have to choose. became a buzzword.