Brand | SABCO MEDIA |
Product/Service | MERGE 104.8 |
Entrant | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
Category | Stationery |
Entrant Company: | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
Design/Advertising Agency: | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
Brief Explanation
We wanted to make sure the brand essence would be present in the stationery design.
The Brief
Merge 104.8 is an English-language radio station targeting the Arab youth. Its identity celebrates the merging of Arab and western cultures and we needed to create the stationery for the radio.
How the final design was conceived
We translated the concept of "merging cultures" into a visual form by using artworks that reflect a mix of modern and traditional art and through special custom-made envelopes that physically merge different styles into each other.
Indication of how successful the outcome was in the market
The fresh new stationery was very well received and added value to the often overlooked visual communication of radio stations.
Credits
Steve Hough |
Memac Ogilvy And Mather |
Executive Creative Director |
Ramzi Moutran |
Memac Ogilvy And Mather |
Creative Director |
Leo Borges |
Memac Ogilvy And Mather |
Senior Designer |
Tamzin Hoets |
Memac Ogilvy And Mather |
Designer |
Lina Al Amoudi |
Memac Ogilvy And Mather |
Designer |