Brand | MANISHA'S KITCHEN |
Product/Service | FOOD |
Entrant | TBWA\RAAD Abu Dhabi, UNITED ARAB EMIRATES |
Category | Stationery |
Entrant Company: | TBWA\RAAD Abu Dhabi, UNITED ARAB EMIRATES |
Design/Advertising Agency: | TBWA\RAAD Abu Dhabi, UNITED ARAB EMIRATES |
Brief Explanation
Our challenge was to create a simple business card that could be so much more than a contact number.
The Brief
Manisha’s Kitchen is a home-cooking catering service, preparing home-cooked Maharashtrian delicacies for delivery to homes, offices and parties. The brief was to create a Business Card which reflected the key benefits of the brand - ie. lovingly prepared fresh food and home delivery.
How the final design was conceived
We looked at the tools of Manisha's trade. Chopping boards and Delivery bags proved fertile territory. Our solution was this simple double-sided design idea that captures the home-made essence of the brand with a “Chopping Board” on one side…and the functional delivery service with a “Take-Away Bag” on the other side.
The small die-cut was a final touch which helped bring the idea to life.
Indication of how successful the outcome was in the market
Manisha's Kitchen has grown from a 2 woman operation into a 4 woman operation. And the Business Card has been a key tool in the word of mouth spread of Manisha's quality.
Credits
Martin Lever |
TBWA\RAAD |
Executive Creative Director |
Sachin V. Chitale |
TBWA\RAAD |
Head of Design |
Hazem Atieh |
TBWA\RAAD |
Production Manager |