Brand | ARTICULATE BABOON |
Product/Service | CONTEMPORARY ART GALLERY |
Entrant | ELEPHANT Cairo, EGYPT |
Category | Posters, incl. Point of Sale |
Entrant Company: | ELEPHANT Cairo, EGYPT |
Design/Advertising Agency: | ELEPHANT Cairo, EGYPT |
Brief Explanation
We wanted something that would speak specifically to an art audience rather than the general public.
The Brief
Articulate baboon is a newly opened gallery for Pop and Street Art in the MIddle East.
They represent prominent arabic pop artists like Hany Rasheed, Khalid Hafiz and Laila Shawa.
To create awareness for the gallery within the art community ,we were asked to design posters
to be placed indoors at all other contemporary art galleries.
How the final design was conceived
we spent a lot of time thinking about the rather unusual name of the gallery.
Indication of how successful the outcome was in the market
these posters became an instant hit. with people posting them online. making them their facebook profile. sharing them etc. theres not a person in the egyptian art world today who doesn't know about articulate baboon!
Credits
Maged Nassar |
Elephant |
Creative Director |
Ali Ali |
Elephant |
Creative Director |
Maged Nassar |
Elephant |
Art Director |