Brand | ATUL PANASE |
Product/Service | PAINTER / ILLUSTRATOR |
Entrant | Y&R DUBAI, UNITED ARAB EMIRATES |
Category | Stationery |
Entrant Company: | Y&R DUBAI, UNITED ARAB EMIRATES |
Design/Advertising Agency: | Y&R DUBAI, UNITED ARAB EMIRATES |
Brief Explanation
'The one minute sketch'. It was an innovative way for Atul Panase to get acquainted with prospective clients and leave them with a memorable feel for his craft. In one minute Atul drew a client's caricature and added his business details, on a blank business card. Showing them what he was capable of in an engaging manner, while creating hundreds of unique cards.
The Brief
To create a visiting card that illustrated the storyboard artist's talent and speed.
How the final design was conceived
To illustrate his talent and speed, Atul Panase drew 'one minute sketches' of his clients. It was an innovative way for him to get acquainted with agencies and leave them with a memorable feel for his craft.
Indication of how successful the outcome was in the market
Atul's never been busier, creating storyboards for numerous agencies in Dubai.
Credits
Shahir Zag |
Y&R Dubai |
Chief Creative Officer |
Shahir Zag |
Y&R Dubai |
Creative Director |
Husen Baba |
Y&R Dubai |
Creative Director / Designer |
Husen Baba |
Y&R Dubai |
Art Director / Copywriter |
Atul Panase |
Atul Panase |
Illustrator |
Kandarp Baxi |
Y&R Dubai |
Account Director |