| Brand | LEBANESE LOTTERY |
| Product/Service | LOTTO |
| Entrant | IMPACT BBDO Beirut, LEBANON |
| Category | Travel, Transport, Entertainment & Leisure |
| Entrant Company: | IMPACT BBDO Beirut, LEBANON |
| Advertising Agency: | IMPACT BBDO Beirut, LEBANON |
| Production Company: | SIGNATURE PRODUCTIONS Beirut, LEBANON |
Credits |
| Creative Director | Carlos Amseyan |
| Copywriter | Miriam Jbeili |
| Agency Producer | Nayla Tabet |
| Account Supervisor | Claude Checrallah |
| Director | Amin Dora |
| Art Director | Nay Abou Chahla |
Brief Explanation
The lottery draws take place every Monday and Thursday, and so the video shows Lebanese people committing to expensive merchandise and projects, which they promise to settle “if not Monday then definitely on Thursday”.