Brand | WATANIYA TELECOM |
Product/Service | INTERNET SERVICE |
Entrant | IMPACT & ECHO BBDO Safat , KUWAIT |
Category | Commercial Public Services |
Entrant Company: | IMPACT & ECHO BBDO Safat, KUWAIT |
Advertising Agency: | IMPACT & ECHO BBDO Safat, KUWAIT |
Production Company: | DX PRODUCTIONS Kuwait City, KUWAIT |
2nd Production Company: | EKENGE FILMS Barcelona, SPAIN |
Credits |
Copywriter | Lokesh Achaiah |
Agency Producer | Abdelkader Aziz |
Account Manager | Ralph Nader |
Account Supervisor | Hadi Abdel Majeed |
Director | Eye Six |
Art Director | Pankaj Bangde |
Post Production | Infinia - Barcelona |
Brief Explanation
TVC opens with two boxers in a ring fighting with each other. To the viewer's surprise one of the them is very quick and the other boxer unnaturally slow. The TVC continues to show the slow boxer reacting much after the blow is delivered. Finally he pixalates and disappears from the shot. The boxer in the ring is left wondering where his opponent disappeared. Then on realizing what the problem is, he speaks up. surprisingly in an old woman's voice.
FVO: C’mon Norah! You have to get a faster Internet connection
Here we show that the boxers are actually two old women playing a multiplayer boxing game on their laptops. We see one of them complaining to the other about her slow Internet speed.
Super: Connect to life online.
VO: Connect to life online with Wnet from Wataniya