2010 Winners & Shortlists

BOXER GRANNY

BrandWATANIYA TELECOM
Product/ServiceINTERNET SERVICE
EntrantIMPACT & ECHO BBDO Safat , KUWAIT
CategoryCommercial Public Services
Entrant Company:IMPACT & ECHO BBDO Safat, KUWAIT
Advertising Agency:IMPACT & ECHO BBDO Safat, KUWAIT
Production Company:DX PRODUCTIONS Kuwait City, KUWAIT
2nd Production Company:EKENGE FILMS Barcelona, SPAIN

Credits

CopywriterLokesh Achaiah
Agency ProducerAbdelkader Aziz
Account ManagerRalph Nader
Account SupervisorHadi Abdel Majeed
DirectorEye Six
Art DirectorPankaj Bangde
Post ProductionInfinia - Barcelona

Brief Explanation

TVC opens with two boxers in a ring fighting with each other. To the viewer's surprise one of the them is very quick and the other boxer unnaturally slow. The TVC continues to show the slow boxer reacting much after the blow is delivered. Finally he pixalates and disappears from the shot. The boxer in the ring is left wondering where his opponent disappeared. Then on realizing what the problem is, he speaks up. surprisingly in an old woman's voice. FVO: C’mon Norah! You have to get a faster Internet connection Here we show that the boxers are actually two old women playing a multiplayer boxing game on their laptops. We see one of them complaining to the other about her slow Internet speed. Super: Connect to life online. VO: Connect to life online with Wnet from Wataniya