| Brand | ETISALAT |
| Product/Service | TELECOMMUNICATIONS |
| Entrant | STRATEGIES Cairo, EGYPT |
| Category | Commercial Public Services |
| Entrant Company: | STRATEGIES Cairo, EGYPT |
| Advertising Agency: | STRATEGIES Cairo, EGYPT |
| Production Company: | BACK TO BACK Cairo, EGYPT |
Credits |
| Chief Creative Officer | Dany Richa |
| Creative Director | Tamer Mahdy |
| Copywriter | Tamer Mahdy |
| Agency Producer | Ahmed El Ganainy |
| Planner | Reem Sharara |
| Account Supervisor | Kareem Helmy |
| Director | Omar Hilal |
| Producer | Mohamed Agha |
| Editor | Moustafa Abdel Ghany |
| Animation | Zanad |
| Art Director | Mohamed Abbas |
| Lighting | Quim Miquel |
| Post Production | Gravity |
Brief Explanation
Etisalat wanted a campaign to launch their new tariff for youth. The key insight chosen here was that youth have a lot of dreams and aspirations yet they clash with a difficult reality. This was portrayed as if we're all born with two buttons: a YES button and a NO button. Life keeps on clicking on our buttons differently. The problem of youth is that they've been encountering a lot of NO clicks from life. They're longing for any YES click to come. Thus, we decided to be that YES click, or at least one of the few to come.