COMMUTERS WHO ARE STUCK IN TRAFFIC
Brand | THE COCA-COLA COMPANY |
Product/Service | COCA-COLA |
Entrant | ELEPHANT Cairo, EGYPT |
Category | Drinks |
Entrant Company: | ELEPHANT Cairo, EGYPT |
Advertising Agency: | ELEPHANT Cairo, EGYPT |
Production Company: | BROADCAST Cairo, EGYPT |
Credits |
Creative Director | Ali Ali/Maged Nassar |
Copywriter | Ali Ali/Maged Nassar |
Agency Producer | Heba Radwan |
Director | Ali Ali |
Producer | Mohamed Mourad |
Art Director | Ali Ali/Maged Nassar |
Lighting | Jonathen Weyland |
Brief Explanation
These spots cover the fans we forgot in our One Team-Different Fans-Campaign.
The types you wouldn't normally think of. In a way we were taking the piss, almost spoofing,
the success of last years campaign. And by covering them we sealed Coca-Cola's
position as the Official Sponsor of All and Any Egyptian Fan.
These spots became and instant hit, and we had hundreds of fans send us suggestions of other types we could do..