2010 Winners & Shortlists

KAKA FRUIT WHOLESALERS

BrandTHE COCA-COLA COMPANY
Product/ServiceCOCA-COLA
EntrantELEPHANT Cairo, EGYPT
CategoryDrinks
Entrant Company:ELEPHANT Cairo, EGYPT
Advertising Agency:ELEPHANT Cairo, EGYPT
Production Company:BROADCAST Cairo, EGYPT

Credits

Creative DirectorAli Ali/Maged Nassar
CopywriterAli Ali/Maged Nassar
Agency ProducerHeba Radwan
DirectorAli Ali
ProducerMohamed Mourad
Art DirectorAli Ali/Maged Nassar
LightingJonathen Weyland

Brief Explanation

These spots cover the fans we forgot in our One Team-Different Fans-Campaign. The types you wouldn't normally think of. In a way we were taking the piss, almost spoofing, the success of last years campaign. And by covering them we sealed Coca-Cola's position as the Official Sponsor of All and Any Egyptian Fan. These spots became and instant hit, and we had hundreds of fans send us suggestions of other types we could do..